Marketing to Revenue

Marketing has recently taken a hard shift into the era of data analysis. In years past, marketing has been a very gut-oriented profession with insights gathered from assumptions. Marketing is no longer arts and crafts!

In the past decade, I have found the same fundamental problem in every organization I’ve been at: operations and sales need to trust marketing, but they’re hesitant.

The crux of this distrust is the inflated budget marketing receives without the ability to track Return on Investment (ROI). Historically, marketing success has been proven by increased audiences, but is this new audience really buying anything?

Small Business

The same problem exists for small businesses too. In many cases, small business owners invest blindly in Facebook Ads, Google Ads, and Yahoo Ads because that drives business, right? Or at least that’s what the Google Adwords sales calls would like you to think.

To bring in new business, you must understand your current business and know what works for you, or you will quickly feel deflated when your hard-earned ad dollars render limited to no reward. Don’t rely on guessing what works or what the online advertising sales agent tells you; their job is to sell you more ads.

Ask Yourself These 3 Questions:

1. Do you know which paid online advertising method produces leads converting to sales?
2. Are you confident in how you are spending your marketing dollars?
3. Do you know how much your customers are worth?

If your answer is no to any of these questions, we should talk. Why continue to dump your hard-earned money into platforms that are not working when there is a better way? Let’s dive deeper and see what insights we can discover to make better business decisions.