Welcome to Matthew Van Alstyne's Marketing Portfolio

Driving Results and Innovation Through Data-Driven Marketing

As a forward-thinking B2B marketing maestro with over a decade of content creation and managerial experience, I not only lead marketing campaigns to fruition but inspire teams, and shape measurable outcomes using engaging, data-driven insights.

I’ve honed my talents with leading brands in sectors like access control, cybersecurity, ed-tech, fin-tech, healthcare, and government, elevating each with exceptional results on both national and international scales.

I have a fervor for wielding data-backed strategies, extracting vital intel from surveys, forums, social groups, and big data, to bolster ultra-targeted marketing value propositions. This gears me to exceed expectations routinely, crafting innovative solutions with a customer-focused lens and scale B2B/B2C/B2B2C strategies.

I have worked with national and international brands like BenQ, MoneyGram, CitiGroup, Google, Dallas Cowboys, and Albertsons.

Channel Partner Marketing Strategy

Situation:

At Acre Security, the sales landscape was shifting, with channel partnerships becoming a focal point for growth and market expansion. Competing in a dynamic industry, we recognized the importance of enabling integrators and channel partners to amplify their influence and extend our security solutions to new markets. To achieve this, a robust strategy was essential—one that would align our capabilities, empower our partners, and generate mutual gains.

Task:

The challenge was to design a comprehensive channel partner strategy that strengthened relationships, expanded reach, and drove measurable sales growth. This required creating structured support for our partners, including tools to simplify the sales process and promote Acre’s innovative security solutions, both physical and cloud-driven. A priority was to develop an approach that demonstrated value-added benefits for our partners and fostered long-term collaboration.

Action:

We rolled out a phased channel partner enablement plan focused on immediate, medium-term, and long-term objectives.

Short-Term Engagement:
- Developed and shared a detailed content library with thought leadership articles, case studies, and marketing materials.
- Launched a targeted social media and LinkedIn strategy to boost digital presence, positioning Acre as a leader in the security space.
- Delivered training sessions and technical guides to ensure seamless integration of Acre’s cloud and physical security systems into partners’ portfolios.
Medium-Term Expansion:
- Embedded an SEO-driven content strategy to elevate our visibility and improve partners’ lead generation efforts.
- Facilitated community-building initiatives, including webinars and industry-specific campaigns, to consolidate Acre’s position within the security landscape.
Long-Term Legacy Building:
- Designed co-marketing ventures, enabling partners to leverage acre’s credibility while positioning them as leaders in their respective markets.
- Built comprehensive case studies highlighting successful collaborations and measurable impacts, reinforcing credibility within the market.

Additionally, partnerships were incentivized with clear benefits, including access to cutting-edge solutions like cloud transformation, cybersecurity enhancements, and a unified user experience.

Result:

The channel partner strategy yielded significant achievements. Acre forged dynamic partnerships with over 65 integrators who shared our vision for sales growth and innovation in security solutions. Key outcomes include:

Streamlined sales cycles, reducing lead-to-close times by 40%.
Created a scalable pipeline, reaching $2.1 million attributed revenue within the first 12 months.
Established acre as a top-of-mind security solutions provider across digital platforms.
Strengthened partner relationships, resulting in increased adoption of Acre’s cloud solutions and delivering measurable ROI for partners.

By aligning with partners’ business goals and providing actionable support, we didn’t just grow our presence—we empowered our partners and redefined the channel partnership model.

SaaS Partner Marketing Strategy

Situation: I was at Razberi Technologies, where we offered a VMS security solution significantly powered by our NEW SaaS product. With our service being a blend of nuanced elements, it demanded robust partnerships within the highly intricate security industry.

Task: As a strategic linchpin, I was tasked with crafting a partnership marketing program. The aim: to optimize our SaaS offering awareness, and augment its reach amidst our partners’ established clientele.

Action: I orchestrated an end-to-end partner-centric strategy. Starting off, I developed a comprehensive toolbox inclusive of product pages, white papers, drip emails, videos, and thought leadership articles. These resources were crucial in educating our partners about our offerings. This, in turn, made it easier for them to add our product as a value proposition to their existing clients. To further incentivize sales, I introduced a tiered channel partner program as an added stimulus.

Result: Our steadfast endeavors were met with success. We onboarded three new partners that made significant strides in bolstering our SaaS offering’s awareness. A testament to our marketing efforts, we decreased lead to sale time from five months to two months, closed deals worth $126,000, and built an impressive $513,815 pipeline over the succeeding 12 months. The cherry on top: the value-added partner program engendered a win-win scenario, fortifying our relationship with existing partners and stimulating increased SaaS sales and stable recurring monthly income.