Welcome to Matthew Van Alstyne's Marketing Portfolio

Driving Results and Innovation Through Data-Driven Marketing

As a forward-thinking B2B marketing maestro with over a decade of content creation and managerial experience, I not only lead marketing campaigns to fruition but inspire teams, and shape measurable outcomes using engaging, data-driven insights.

I’ve honed my talents with leading brands in sectors like cybersecurity, ed-tech, fin-tech, healthcare, and government, elevating each with exceptional results on both national and international scales.

I have a fervor for wielding data-backed strategies, extracting vital intel from surveys, forums, social groups, and big data, to bolster ultra-targeted marketing value propositions. This gears me to exceed expectations routinely, crafting innovative solutions with a customer-focused lens and scale B2B/B2C/B2B2C strategies.

I have worked with national and international brands like BenQ, MoneyGram, CitiGroup, Google, Dallas Cowboys, and Albertsons.

SaaS Partner Marketing Strategy

Situation: I was at Razberi Technologies, where we offered a VMS security solution significantly powered by our NEW SaaS product. With our service being a blend of nuanced elements, it demanded robust partnerships within the highly intricate security industry.

Task: As a strategic linchpin, I was tasked with crafting a partnership marketing program. The aim: to optimize our SaaS offering awareness, and augment its reach amidst our partners’ established clientele.

Action: I orchestrated an end-to-end partner-centric strategy. Starting off, I developed a comprehensive toolbox inclusive of product pages, white papers, drip emails, videos, and thought leadership articles. These resources were crucial in educating our partners about our offerings. This, in turn, made it easier for them to add our product as a value proposition to their existing clients. To further incentivize sales, I introduced a tiered channel partner program as an added stimulus.

Result: Our steadfast endeavors were met with success. We onboarded three new partners that made significant strides in bolstering our SaaS offering’s awareness. A testament to our marketing efforts, we decreased lead to sale time from five months to two months, closed deals worth $126,000, and built an impressive $513,815 pipeline over the succeeding 12 months. The cherry on top: the value-added partner program engendered a win-win scenario, fortifying our relationship with existing partners and stimulating increased SaaS sales and stable recurring monthly income.