Harnessing AI for Superior Content Creation: Evaluating the Best B2B Solutions
In order to continuously deliver fresh and engaging content for today’s consumers, marketers have to chop down more digital trees than ever before. But what happens when the internet runs out of content? That’s where AI comes in.
AI and Email Sequences
In the world of online marketing, personalization is key.
With Copy.ai’s solutions for email marketers, creating personalized emails is easier than ever. The AI generates original content based on user preferences, resulting in more responsive audience engagement.
AI Generated Emails - Intel Business Example
Let’s use Intel Business as a more detailed example.
Start with a thought out prompt and choose a competitor that you can use as a hook and comparison for consideration. Your potential customer is already researching alternative solutions for due diligence, so might as well be part of the conversation.
Step 1: Define your prompt
First thing is you want to start off with a thought out prompt and choose a competitor you can use as a hook and a comparison for consideration. In this case I am proposing a sequence of emails comparing Intel with NVIDIA remote work solutions.
Step 2: Define your Brand Voice
Then you can navigate to some sample text from your website to establish the brand voice of the company. The AI tool will analyze the way the text is written and propose a voice. Once you are satisfied with the Brand Voice, save it and it can be applied to any content created in the future.
Everyone might think that is real simple, just to plug something in and get something out real quick.. And you do, however to make it actually useful there are a variety of steps that need to be taken.
Once applied to the non AI content, you get a very familiar tone and voice that will match the standard voice used on Intel.com. To get to this level of understanding of a company can take 3-6 months depending on the resources. I have seen agencies that are in the business of matching tone struggle with this, especially if the copy writer changes.
This is very helpful for new content creators and content approvers. If you ever were the senior manager in charge of approving content it can be difficult to portray the correct tone and voice to your content creators. And can be frustrating to look over countless rounds of edits.
No AI - No Brand Voice
AI Generated Brand Voice
Step 4: Input your content into CRM, email tool, or web tool
The text may be correct, however the voice can be off. The time saved by creating a standardized voice can boost productivity immensely. In my experiment it took me approximately 10 minutes to research competitors, write the Generative AI prompts, and 5 minutes to add into a CRM email tool.
Rev up you productivity and amplify your A/B testing to get insights faster than ever before. Sales teams can spend more time developing relationships vs writing prospecting emails. A new content creator can spin up new content in a matter of minutes that is on brand, targeted and unique.
Decrease Payroll and Increase Morale
Between salaries, benefits, taxes, and more, payroll can account for up to a staggering 15 to 30 percent of your total operating costs.
If you’re running a Fortune 500 company, those numbers can skyrocket even higher. It might seem impossible to rein these costs in without impacting your team’s morale or performance.
But imagine…what if we could tip the scale in your favor? What if we could be on the lower end of this average, without compromising your team’s efficiency or productivity?
Let’s just say, achieving this feat would definitely make you a popular figure in the C-suite.
And though I may not be a CEO myself, I believe finding smart and innovative solutions to effectively manage business costs, while caring for your employees, is the key to lasting success.
In conclusion, AI technology, such as that provided by Copy.ai, is transforming how we create and manage content, allowing for more personalization, creativity, and collaboration.
Although I’ve focused on Copy.ai in this post, it represents only a fraction of the AI-powered tools available today. As AI continues to evolve, we can expect more powerful solutions to augment our content creation capabilities further. Stay tuned and learn how to get the most out of your AI tools.