Website Audit
Are you struggling to generate traffic and convert leads on your website? A yearly website audit is the perfect solution! It’s a comprehensive analysis of your website that includes five key components: benchmark metrics, SEO analysis, content inventory, usability testing (especially important for eCommerce), and competitive analysis.
5 Main Components to Website Audit
- Benchmark Metrics
- SEO Analysis
- Content Inventory
- Usability Testing (especially important for eCommerce)
- Competitive Analysis
Before you start investing in paid ads or increasing your budget, it’s important to nail down your online sales funnel. Shortcuts may seem tempting, but they won’t do you any favors in the long run. A website audit can help you determine if your website is ready for ads or if it needs some work. After all, the last thing you want to do is amplify a poor customer experience. Are you confident with your sales funnel?
In today’s world, social media makes it easy for customers to voice their opinions. A single negative review can do serious damage to your business. According to a 2018 article by Inc.com, it takes roughly 40 positive customer experiences to undo the damage of a single negative review. That’s why it’s crucial to ensure that your website is providing the best possible customer experience.
Beat Your Competitors
Don’t let your competitors get ahead of you! Technological advances are moving at a rapid pace, and successful small business owners are already working hard to keep up. A website audit can help you identify areas for improvement and stay ahead of the competition.
In short, a website audit is a great way to take the pulse of your online business. Don’t wait until it’s too late – start optimizing your website today!